VividQ opening US office after taking funding haul past $30m
The round was led by Foresight Group and included new investors such as GameTech Ventures, and Florida-based Ruttenberg Gordon Investments (RGI), as well as existing backers.
Following the company's success in serving original equipment manufacturers across gaming and automotive clients in Japan and the US, it intends to hire a US lead and open an office there in the coming year.
The new round of funding will also expedite VividQ’s product development roadmap, making its proprietary technology available to existing and new global business partners.
Founder and CEO Darran Milne said: “Spatial computing is rapidly growing as a consumer category, driven in part by the release of the Apple Vision Pro headset and advancements in generative AI from organisations such as Meta, which are pushing the extended reality (XR) industry beyond gaming to deliver immersive experiences across sports, entertainment, and everyday activities such as driving.
“While some of the biggest brands are navigating significant technical challenges to achieve mass consumer adoption, VividQ's technology provides the solutions they need to deliver consumer-grade immersive experiences.
“Not only are we defining human-machine interaction beyond the headset, making science fiction a reality, but we are also setting the standard for the future of holographic display technology.”
VividQ was a winner in last September’s Business Weekly Awards and continues to pack on commercial muscle.
Chris Wiles, Investment Director at Foresight Group, said: “VividQ has accelerated the commercialisation of their breakthrough computer-generated holography technology and is well placed to capitalise on the next generation of AR/VR hardware.
“We are thrilled to lead VividQ's Series A funding round and look forward to supporting them with their US expansion plans."
VividQ has already secured multi-year partnerships with JVCKenwood and US-based leaders in display and automotive technology in addition to Fortune Global 500 brands developing consumer electronics displays and VR/AR headsets.
Founded in 2017 in Cambridge, VividQ is changing how we see the world and ultimately seeks to eliminate screens from digital experiences.
Yoshio Sonoda, CTO at JVCKenwood, comments: “Holography will deliver a paradigm shift in consumer experiences, especially in a market like VR, where limitations in current technology are holding it back from delivering the kind of jaw-dropping experience that consumers want.
“We are really pleased to be partnering with VividQ and seeing our cutting-edge LCoS displays be used to push the boundaries of VR and AR.”
