Cambridge technology greats are spearheading a global summit on ICT at the British Business Embassy in London on August 3.

Mike Lynch – the man who built Autonomy – Hermann Hauser of Amadeus Capital Partners, William Webb (director of Neul and board member of Cambridge Wireless), Matt Mills of Aurasma and Warren East of ARM are major players in the summit.

There will be five-minute presentations from The Technology Partnership, Cambridge Broadband Networks, MagicSolver, Neul and Cognovo.

The event is timed to leverage international trade opportunities for UK businesses during the Olympics, when the world spotlight is on London.

Dr Hauser gives a keynote address at the opening ceremony. TTP and Cambridge Broadband give demonstrations in the first session – Broadband and Everywhere.

Mike Lynch addresses the Cloud and SaaS in Session 2. MagicSolver, the Cambridge app specialist, presents in the Digital Innovation session that follows.

Professor Webb, whose company Neul is developing the Smart City concept in Cambridge, suitably addresses the session on Smart Infrastructure and the Digital Economy, in which Neul will also give a five-minute demo of its Weightless protocol.

Matt Mills, head of innovation at Aurasma, the augmented reality specialist, is a speaker in the session on Video, Image Recognition and AR.

Warren East, ARM’s CEO, addresses Next Generation Mobility – a session that also features a presentation from Cambridge wireless company, Cognovo.

Cambridge also features in a UKTI showcase which is soon to take to the road to leverage the global audience brought to Britain by the London Olympics.

With a global audience of four billion, 120 heads of state visiting and half a million extra visitors, the Games offers a once in a lifetime opportunity to highlight UK business and innovation.

Companies in the East of England can maximise their international trade potential with a series of events organised by UKTI.

During the Olympics Lancaster House will be the venue for the British Business Embassy hosting a programme of conferences and networking opportunities for British and international businesses organised by UKTI and the British Business Club.

At the same time UKTI East is inviting regional businesses to come along to its own series of events, where key sessions from the British Business Embassy will be streamed live, and there will also be local key note speakers and sessions tailored to regional needs and priorities. Each event focuses on a different sector and provides specialist briefings and local opportunities for networking.

Events in the East of England include the August 2 Global Business Summit on Life Sciences & Healthcare at the University Arms, Cambridge, 7.45am – 12.00pm.

The East of England is home to the most developed biotech cluster in Europe. There are more than 200 biotech companies, supported by over 250 service providers in the region and it boasts many of the world’s leading Universities and research institutes.

This event gives companies an opportunity to hear from key regional and national industry speakers at The British Business Embassy about opportunities to internationalise ideas from the UK’s leading healthcare and life sciences region.

Other events are: August 6 - International Opportunities in Low-Carbon Energy Orbis Energy, Lowestoft, 8.00am to 12.30pm.

This is a chance to learn about the latest opportunities for East of England companies in the low-carbon energy sector, and how to access them, with key regional speakers from OrbisEnergy.

Interactive video-conferencing links to British Embassies in Germany, France, Denmark, Turkey and Sweden will also provide an opportunity to speak to UKTI’s in-market energy specialists about how to go about winning business.

The focus will be on the delivery of safe, secure, sustainable and smarter energy ‘ecosystems’, from extraction through to the end user.

On August 10, the focus switches to UK Advanced Engineering - Hethel Engineering Centre, Norwich, 8.00am – 12.00pm.

This is an opportunity to link with key influencers in Advanced Engineering at the British Business Embassy. Learn how UKTI and the Technology Strategy Board can help you commercialise new technology.

The event will include a keynote address by government life science tsar, George Freeman MP, introducing a main theme of ‘Demonstrating Regional Advanced Engineering Capability’ – along with a presentation by the Technology Strategy Board on how ‘collaboration between academia and business has helped our region retain and build its leading edge position’.

A number of local case study companies will also highlight how they have, with the help of TSB grants, been able to successfully internationalise their ideas with support from UKTI.

Liz Basing, regional director for UKTI East, said: “One of the key aims of UKTI during the London 2012 Olympic Games is to help firms emulate the success of Business Club Australia which, since the Sydney Olympics, has helped companies win business worth AUS$1.7 billion across the world.

“There will be a wealth of business opportunities following the Olympic Games and during the Games themselves, UKTI East will work with partners to produce events designed to draw on the Olympic spirit of the games but also provide tangible and direct value for business participants.

“The Olympics is a once in a generation opportunity for the UK to demonstrate its global capabilities and become a focus of interest for global business. Business leaders from around the world will be visiting the UK and this will provide a fantastic opportunity for the region’s companies to build new relationships and develop existing ones.”

• PHOTOGRAPH SHOWS: Mike Lynch