Aurasma racks up the millions 
Aurasma, the Cambridge UK based augmented reality specialist, has passed a double milestone of four million downloads and 6,000 commercial partners in its first year since launch.
To mark the double whammy, the Autonomy spin-out has created an augmented reality infographic highlighting some of the best moments of the last year.When viewed with the free Aurasma app, the infographic comes to life with animated digital content and video and can be triggered from print or from the screen. (http://www.aurasma.com/resources/images/first_birthday_infographic.jpg).
More than 6,000 partners – including Business Weekly and its social media spin-off CambridgeElevator – use the free Aurasma platform to deliver augmented reality campaigns and promotions across multiple industries including publishing, music and film, fashion, automotive, sports, education, retail and tourism.
Aurasma’s free Aurasma Lite app and partner branded apps have been downloaded over four million times in more than 100 countries. The company estimates it will reach the 10,000 partner mark by the end of the year.
Brand partners using the technology include Marks and Spencer, Tesco, Karl Lagerfeld, Mercedes, Buick, Kellogg’s, Lucozade, Tottenham Hotspur, Arsenal and the San JoseEarthquakes, Universal Pictures, Sony Music and Top Gear.
Launched in June 2011, Aurasma is the only company to ever win the DEMOgod Award and also be voted as the People's Choice Award winner in the same year at DEMO 2011. In addition to being honoured as CNET’s Best of CES finalist last January, the company also won the Best AR App and the Best Overall AR award at the 2012 AR Summit this month.
“In the last year, augmented reality has moved beyond being a curiosity and has hit the mainstream,” said Jennifer Rapp, general manager at Aurasma.
“Not only are businesses leveraging Aurasma to connect with customers and build sticky brands, but also everyday people all around the world are embracing Aurasma’s in-app features to create and share their own augmented reality, from launching personalised videos triggered by their holiday cards to creating engaging curricula at schools. Aurasma is changing the way we consume digital information and soon every industry will have an augmented world tied to it.”
