The fate of Aurasma – Autonomy’s augmented reality technology arm in Cambridge UK – will be revealed to staff today.MD Martina King is already working a month’s notice, Business Weekly can reveal.
Insiders believe HP is committed to Aurasma but – like Autonomy – the future business model is likely to be substantially different.
King has propelled Aurasma to world-class in a whirlwind time-frame. Aurasma is the world's first visual browser, bringing the physical and virtual worlds together.
Images containing the Aurasma aura bring Business Weekly print pictures to life when users point their enabled smartphones at them.
Mike Lynch and all the senior Autonomy management in Cambridge have already gone and Business Weekly believes they will re-emerge with an exciting new technology business.
In the meantime, HP is facing a massive repair job in Cambridge. HP is sending big guns from the US to Cambridge to shore up morale at Autonomy, we can disclose.
They will also assure remaining staff that a restructuring is getting underway under Bill Veghte, HP’s chief strategy officer, who has been named as Lynch’s successor. The restructuring includes Aurasma, which formed part of the $11 billion+ HP acquisition of Autonomy last autumn.
A well placed source told Business Weekly that Veghte is likely to lead the rescue mission personally.
While HP’s share price in the States has benefited from the news that 27,000 jobs were being axed, some analysts are questioning the wisdom of trying to rebuild Autonomy under a new R & D strategy without the brains of Mike Lynch and his senior lieutenants.