This event helps delegates negotiate the pitfalls and possibilities of the wireless sensing arena, by examining the key issues and providing tools to take full advantage of the exciting areas of potential this field can provide.

Without any doubt, the area of 'wireless sensing' is full of exciting opportunities, manifested by the interest within the research, corporate and investment community in this area. But we all know that the path for exploitation is a thorny one, full of potential barriers and possible dead-ends. These barriers are not limited to technology but expand to issues like industrial organisation, business strategy, user acceptance and, of course, regulation. Identifying and understanding these barriers, the causalities influencing them and the points of control to influence them is crucial in making any opportunity a successful one.

This SIG is championed by Dirk Trossen of Cambridge University, Eiman Kanjo of Cambridge Mobile Sensing, Rob Blake of Philips Research UK and Geoff Foote of ATD Consulting in partnership with the Eiffel Project.

This event sheds light on the various barriers and opportunities. It explores a wide spectrum of examples that cover the wide range of possible barriers. The approach taken in the event is an interactive one. With the help of a set of esteemed speakers, we will outline an exemplary set of opportunities and barriers, outlining real life examples as to how exciting but also how frustrating wireless sensing can be when it comes to exploiting opportunities that it offers.
Speakers confirmed for this event include:

* Tapani Ryhanen, Laboratory Director, Eurolab (Cambridge and Lausanne), Nokia Research Centre
* Paul Green, Technology and Marketing Director, Arkessa

Throughout the session, we will employ a tactic developed at Cambridge University to capture the various stakeholders’ views as a comprehensive pool of information. Techniques like mind maps are utilised to visualise the findings, ensuring that the participants of the event will be able to walk away with a valuable insight into opportunities and barriers that can be developed further or simply reviewed for ones' own cases. We will also provide insight into the used methodology for a better understanding as to how to possibly identify and better understand these barriers for your own pool of opportunities.

Events are FREE to Cambridge Wireless Members and colleagues from the Computing Lab, Univ. of Cambridge and the Cambridge University Eiffel Project members. Tickets for non-members are £150.00 plus VAT.
To join Cambridge Wireless, and attend all future events for free please visit: www.cambridgewireless.co.uk/sign-up

Why not maximise your organisation’s presence at the event by having a display table! Please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

Venue: Microsoft Labs, Roger Needham Building, 7 JJ Thomson Avenue, Cambridge, CB3 0FB, UK