Two of the region’s top creative agencies are to join forces to offer clients the full range of marketing services.Tribe, the multi-award winning PR agency, and Brand Experience, a leading creative and digital agency, have agreed to work together to provide a single source of expertise and creativity in brand and reputation management to clients across the UK and around the world.
Patrick Peal, managing director of Tribe, explained that the partnership has been prompted by the growth of digital technologies and channels which have increased the ways in which businesses and products can communicate.
“Our job is to make sure our clients’ messages are seen and heard by the right people in the right way at the right time, and with the resources and expertise of Brand Experience to draw on we can really expand our offering to make sure that happens on the platforms and vehicles that they create across multiple channels,” he explained.
Operating from offices in Norwich and London, Brand Experience has worked with leading insurance and financial services clients in the London Market, Europe, North America and Asia to develop a strong reputation in brand, campaign and digital work.
During the last year, the company expanded its offer with the launch of Brandex Insight, which is headed by Stuart Bartram, who for 11 years led the digital team in Aviva’s global brand team. Insight specialises in digital insight, advice and consultancy for corporate communications.
Julian Steedman, managing director of Brand Experience, explained that working closer with Tribe would further complement his agency’s brand management work.
“Both agencies are in the business of managing clients’ reputations but in different ways. We do it visually using creative ideas, great design and a firm grasp of digital technology. The time is right to offer our combined services to our clients to serve their needs.”
Tribe, whose clients include the East of England Co-operative Society, Greene King, the Norfolk & Suffolk Energy Alliance and global automotive supplier Bosal, has developed a full range of public relations services including crisis communications, digital video, audio and social media.
It is the Chartered Institute of Public Relations Consultancy of the Year and has recently secured quality accreditation from the PRCA, equivalent to ISO9001.
Each company is appointing a director from the other company to its board.
• PHOTOGRAPH SHOWS: (Back L-R) Stuart Bartram, Chris Donaldson, Julian Steedman MD Brandex, (Front L-R) Donna Chessum, Patrick Peal MD Tribe, Judith Cousins