Diagnostic imaging specialist, Toshiba Medical Systems UK, has appointed Cambridge based Mobas as its lead creative agency.

Mobas will now work with Toshiba Medical Systems on brand building and development of brand, and product marketing starting with campaigns to elevate awareness of Toshiba Medical Systems UK, building on the brand’s premium position and market strengths.

A leading specialist in diagnostic imaging equipment, Toshiba Medical Systems provides world-renowned products, solutions and medical innovations to improve the lives of patients, medical professionals and administrators.

Maiko Davison, Marketing Executive, Toshiba Medical Systems UK, said: “Mobas very quickly demonstrated an impressive knowledge of our brand values and an astute understanding of our business objectives. Their concepts were positioned perfectly, bringing fresh thinking to our marketing focus and product offering. We have no doubt that Mobas will deliver innovative, engaging and successful campaigns”.

James Wheatcroft, Brand and Strategy Director for Mobas, says: “Toshiba is an iconic brand and we are thrilled to be selected as the lead creative agency for Toshiba Medical Systems UK. Our team is eager to begin delivering the outstanding communication campaigns that will help to grow this incredible brand”.

On a revenue and client-count basis, Mobas is one of the fastest-growing agencies in the East of England. It has been named as a top 100 agency outside London by the Recommended Agency Register (RAR).

Regional, national and international clients include Accor Group (Sofitel, Novotel, Mercure, Ibis, Etap and All Seasons), Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Loch Fyne, NHS Blood and Transplant, Novartis, Scholl, Bidwells, The Cambridge Building Society, Cambridge University Press, Care UK, FitnessWorks, Francis Jackson Homes, Life Fitness, Papworth Hospital, Peters Elworthy & Moore, Ranier Technology, Taylor Vinters and TuckerGardner.