The new Great Kneighton property development adjacent to the Cambridge Biomedical Campus is to receive the midas touch from the Mobas digital team.Mobas, based at Stapleford, Cambridge has been chosen by Countryside Properties to design the digital presence of its Great Kneighton website – GreatKneighton.com.
Great Kneighton is located adjacent to the Cambridge Biomedical Campus, a world-class centre for medical research and a joint venture between Countryside Properties and Liberty Property Trust.
Set to be a vibrant new sustainable garden suburb, the development at Great Kneighton will provide the setting for local homes with community, retail, healthcare, sports, recreation and educational facilities – including a site for a new primary and secondary school and access to 120 acres of parkland.
The Mobas digital team successfully met the strict Countryside Properties brief to embrace the essence of Cambridge living and create an information hub website for this unique and desirable development. Together with a high-spec design that is easy to navigate, the Mobas-built website also enables plans and other relevant legal documents to be downloaded and provides up-to-date information on all aspects of the development and surrounding area for people looking to move to Great Kneighton.
Liz Ball at Countryside Properties said: “Mobas followed the brief exactly and we are delighted with the result. Their knowledge of the local area and our business contributed greatly to the end result. I look forward to working with them again.”
Great Kneighton is being hailed as one of the most sought-after areas in south Cambridge and the Mobas website enables prospective buyers to access the latest information on individual properties, overall developments and the wider community at greatkneighton.com.
Homes at Great Kneighton will range from one to four bedrooms, with a significant percentage of affordable properties. The new homes have been designed to achieve ‘Lifetime Homes’ standards and will be highly sustainable as they will meet levels 3 and 4 of the Code for Sustainable Homes.
Director of Digital at Mobas, Peter Chaloner said: “The Mobas digital team has worked in partnership with Countryside Properties for almost four years, successfully developing websites for properties across the UK. However, we are especially proud to be associated with Great Kneighton, situated in our heartland, and to use our knowledge and experience of the local area to create a unique website”.
Mobas is an integrated communications agency, founded in 2003. Its core services include advertising, design, media planning and buying, strategy, PR and digital marketing. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.
Regional, national and international clients include Accor Group (Sofitel, Novotel, Mercure, Ibis, Etap and All Seasons), Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Loch Fyne, NHS Blood and Transplant, Novartis, Scholl, Bidwells, The Cambridge Building Society, Cambridge University Press, Care UK, FitnessWorks, Francis Jackson Homes, Life Fitness, Papworth Hospital, Peters Elworthy & Moore, Ranier Technology, Taylor Vinters and TuckerGardner.
• PHOTOGRAPH SHOWS: The Cambridge Biomedical Campus in Cambridge