Software from Autonomy Corporation in Cambridge – now an HP company – has found an expressive new canvas in America.The UK company’s Virage MediaBin is being used extensively by a major US art institute.
The Minneapolis Institute of Arts (MIA) has extended its use of the rich media management solution to manage, share, and distribute the institute's rich collection of art throughout their organisation and its web, social media, and print properties.
A longtime Autonomy customer, MIA will leverage recent innovations in Virage MediaBin to allow both employees and the general public to more easily explore, discover, and experience the institute's vast digital imagery and art collection.
The MIA website manages over 100,000 digital assets, including videos, audio tours, and images of works of art, and has over seven million online visitors annually.
In order to manage, control, and leverage these assets, the institute required a series of streamlined workflow processes that enabled employees to reliably publish content across systems. The Institute also uses built-in components to enable retrieval of images based on concepts and interests of individuals visiting the institute's digital properties.
“Our vision is to inspire wonder through the power of art, and our digital initiative allows us to reach a far greater audience,” said John Bedard, Director of Information Systems at the Minneapolis Institute of Arts.
“Virage MediaBin enables us to stay on the cutting edge by more easily sharing and bringing to life our rich collection of art to employees and visitors, regardless of the medium being used.”
MIA selected Virage MediaBin for its powerful image and rich media retrieval capability, ease of use, ability to support MIA's unique creative and publishing workflows, and for its scalable, distributed multichannel architecture which provides high performance management of digitally archived assets.
By implementing Virage MediaBin as its global digital asset management platform, MIA will benefit from delivering a richer customer viewing experience as well as achieve significant cost savings through the greater control and distribution of existing digital media and enhanced cross-company collaboration and automation.