Clinicians are signing up to a Cambridge UK initiative designed to improve the medical technology industry.

The partners are appealing to NHS professionals across the UK to help shape future medical technology by joining Clinical Insights.

It is appealing for other clinicians to join the venture if they are keen to influence product development.

Expert clinical opinion is vital to the medical technology industry to ensure clinical needs are addressed and new products are ‘fit for purpose.’

By joining Clinical Insights, healthcare professionals will have an opportunity to engage with industry, providing real-world insights.

NHS Innovations East recently won £52,000 in the 2012 Fast Forward Awards to help progress Clinical Insights and accelerate interactions between the NHS and industry.

Robert Donald, Intellectual Property manager at NHS Innovations East said: “Already over 350 clinicians have signed up to our network and in order to have as broad a range of specialties as possible, we are looking to expand our contact group nationwide.

“The expertise and insight of healthcare professionals working in the front line is vital to ensuring that medical technology innovations take account of actual NHS requirements rather than relying on anecdotal evidence.

“The network is managed by NHS Innovations East and only genuine contacts from recognised companies will be introduced by us. Participants will not be contacted directly.”

For more information, go to www.clinical-insight.com

• PHOTOGRAPH: Inviting clinicians to participate in future healthcare technologies, left to right: Brendan Berry and Robert Donald from NHS Innovations East.